Snickers // 'Hungry Skies'
Global 360 Campaign
Description:
6 Million crazy passengers fly each day, making airplanes the single most out-of-sorts place. As a brand that remedies these moments, Snickers came to the rescue for the group of people who need it most: Flight Attendants. Welcome to the Hungry Skies, a 360 campaign that included a physical kit, influencer content, TV, OOH, and in-airport activations.
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Role:
Working alongside Creative Directors, they collaborated to write the TV scripts, actively participated in the production and editing process, and designed the Hungry Skies kits and media that was used in 36+ countries.
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Credits:
Art Director: Hannah Mullahy
Copywriter: Dani Kandelman
Creative Directors: Matthew Low & Kristin Clark
Spots
The Kit
Social
Hudson News
PRESS
AdAge | SNICKERS POKES FUN AT UNRULY AIRLINE PASSENGERS IN ‘HUNGRY SKIES’ CAMPAIGN
The Drum | Snickers spoofs in-flight chaos ahead of the summer tourism season
Muse by Clio | Snickers Put a Snake on a Plane. Flying's Awesome Now!
Travel Pulse | Snickers Launches New Hungry Skies Air Travel Campaign
Little Black Book | Hungry Travellers Need a Snickers in High Flying Campaign
Ads of the World | Welcome Aboard the Hungry Skies
More About Advertising | Snickers’ ‘Hungry Skies’ airline takes comedy to new heights
Design Rush | Snickers Launches 'Hungry Skies' Brand Campaign
Travel Wise | SNICKERS Unveils "Hungry Skies" Campaign for Air Travelers
More About Advertising | MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Latin Spots | SNICKERS Y BBDO NY LANZAN HUNGRY SKIES
WRNJ | Snickers launches new campaign poking fun at out-of-sorts passengers trying to navigate the friendly skies
Marketing Dive | Snickers takes to the skies in air-travel focused campaign
Hype Aviation | Snickers' 'Hungry Skies' Campaign Targets Air Rage
Morningstar | SNICKERS SATISFIES AGAIN WITH NEW CAMPAIGN THAT PROFILES THE OUT-OF-SORTS BEHAVIOR OF PASSENGERS TRYING TO NAVIGATE THE FRIENDLY SKIES
PR Newswire | SNICKERS SATISFIES AGAIN WITH NEW CAMPAIGN THAT PROFILES THE OUT-OF-SORTS BEHAVIOR OF PASSENGERS TRYING TO NAVIGATE THE FRIENDLY SKIES
ETurbo News | Is Candy Good for Flight Anxiety? Depends who you ask.
The Inspiration | Snickers — Welcome Aboard the Hungry Skies By BBDO, New York
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